Organic Search Engine Optimisation

Cumulus SEO uses organic Search Engine Optimisation (organic SEO) to optimise the design, formatting and content of each webpage for the keywords that customers use to search for the products or services you offer. Optimising for keywords is important because it is estimated that more than 85% of initial website visits originate from queries submitted to search engines (Jupiter Research).

Cumulus SEO uses ethical SEO techniques, consistent with the guidelines provided by Google, Yahoo and MSN, and we comply with and support the SEO Code of Ethics. View our Keyword Ranking Report to see how well we practice our methods.

Why the fuss about SEO?

Not so many years ago a good search engine ranking was possible based solely on the metatags hidden in a webpage. With increasing competition for the top spot on search engine result pages (SERPs), many website owners reverted to unfair and unethical tactics to trick the search engines into awarding undeserved high rankings.

Because of these tactics, the search engines became smarter and adopted complex and continually evolving algorithms, based on a variety of on-page and off-page features to determine webpage rankings.

Search Engine Optimisation refers to the deliberate techniques applied to a webpage to make it search engine friendly, and thus more likely to achieve a better search engine ranking. Organic SEO, also known as white-hat or natural SEO, is concerned with the on-page features that influence the search engine rankings.

Summary of Services

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• Identify and recommend the keywords that customers use when searching for your product or service;
• Include a title tag - optimised on each webpage for relevant keyword phrases;
• Include key META tags - description and keywords - optimised on each webpage for relevant keyword phrases;
• Optimise the links on your website for relevant keyword phrases;
• Optimise the images ALT tags on your website for relevant keyword phrases;
• Optimise the website structure and webpage URLs to support keyword phrases;
• Provide a robots.txt file to exclude specific areas of your website from the search engine spiders;
• Provide RoR, Google and Yahoo sitemaps to assist with the proper indexing of your website by search engine spiders; and
• URL submission to the major search engines.

Optional Services

• Optimise the copywriting on each webpage to improve the positioning and density of the keyword phrases;
• Assist in implementing a link building campaign to improve your website's link popularity.
• Monthly keyword ranking analysis of your website.

More Information

Please contact us for a quote, or to request more information about our organic Search Engine Optimisation service.